We live in the “information age” where information on ANYTHING is available 24/7. You can even earn a college degree sitting on your couch with your favorite bag of chips all by yourself with no one there. I can learn how to change the oil in my car off a DIY (Do It Yourself) website… but I don’t really want to. I would rather pay someone else who has mastered that skill to do it while I happily sit in the lobby playing on my smartphone.
How people see you as a person is how they view your business as a whole.
Our bodies are our communication tool. How you engage your audience physically is essential because 80% of communication is nonverbal. If you are not using nonverbal communication to express your information correctly, you are missing out on the biggest part of communicating to your audience with what you have to offer them. You’ve just knocked out 80% of what you’re trying to say! YOU need to engage YOUR audience.
Why does this make a difference?
When we are looking for a product or a service that we are willing to pay money for, we are looking for a master of that craft, the best person in that industry that is the right fit for our needs. As consumers, we spend money on where we feel connected, what our heart is pulled to, and who we trust.
Learning how to present your information to effectively engage your audience with Body Language Strategy is a useful tool for anyone let alone leaders in their industry.